Introduction

Digital Literacy Class: We are going to learn about so many incredible ways to be creative, collaborative, and to communicate. We will focus on computer skills and applications. Some topics you already know about, and you will know better, and other topics and applications will be new to you! Either way, we will work together to find the ones you are able to use best. This class consists of Project-Based-Learning. You will be given plenty of time to learn the skills and applications that you will use for a lifetime. I hope you enjoy the material we will cover. - Mr. S

Wednesday, November 12, 2014

Public Service Announcement Partner Project - IMovie




"There are many different definitions for a public service announcement (PSA) or public service ad,
but the simplified version of PSAs are messages in the public interest
disseminated by the media without charge, with the objective of raising
awareness, changing public attitudes and behaviour towards a social
issue."     - Wikipedia Definition








MR. S Made An Example (Click Here To See it) 




This week you will be completing a Public Service Announcement in IMovie.



Examples Of Student Public Service Announcements (CLICK HERE)



Grading is as follows:  (PARTNER/TOPIC LIST CLICK HERE)



     The Public Service Announcement must use a minimum of 20 pictures or video clips



     PSA must be no less than 30 seconds in length and no more than 1:00 minute in length



     PSA must have smooth transitions between pictures



     PSA must use at least one piece of music.  If more, smooth transitions between sound bites



     PSA must have at least 6 facts about your topic

    

     PSA must be published (SHARE) as a movie file and viewable by Media Players



Following is the grading outline:

          60 points for neatness (smooth transitions)

          80 points for completeness  (All items present)

          20 points for within time limits

          40 points for partner review



Links For Music (MP3's)



https://www.freesound.org/browse/tags/sound-effects/



http://freemusicarchive.org/



http://www.audiomack.com/






Getting Started (from Center For DIGITAL Education Website)



  1. Choose your topic. Pick a subject that is important to you, as
    well as one you can visualize. Keep your focus narrow and to the point.
    More than one idea confuses your audience, so have one main idea per
    PSA.

     

  2. Time for some research - you need to know your stuff! Try to get
    the most current and up to date facts on your topic. Statistics and
    references can add to a PSA. You want to be convincing and accurate.

     

  3. Consider your audience. Are you targeting parents, teens,
    teachers or some other social group? Consider your target audience's
    needs, preferences, as well as the things that might turn them off. They
    are the ones you want to rally to action. The action suggested by the
    PSA can be almost anything. It can be spelled out or implied in your
    PSA, just make sure that message is clear.

     

  4. Grab your audience's attention. You might use visual effects, an
    emotional response, humor, or surprise to catch your target audience.
    Be careful, however, of using scare tactics. Attention getters are
    needed, but they must be carefully selected. For example, when filming a
    PSA about controlling anger, a glass-framed picture of a family can be
    shattered on camera. This was dramatic, but not melodramatic. Staging a
    scene between two angry people to convey the same idea is more difficult
    to do effectively.

     

  5. Create a script and keep your script to a few simple statements.
    A 30-second PSA will typically require about 5 to 7 concise assertions.
    Highlight the major and minor points that you want to make. Be sure the
    information presented in the PSA is based on up-to-date, accurate
    research, findings and/or data.

     

  6. Storyboard your script.

     

  7. Film your footage and edit your PSA.

     

  8. Find your audience and get their reaction. How do they respond
    and is it in the way you expected? Your goal is to call your audience to
    action. Are they inspired?




PSA Bibliography Requirements



You and your partner must send and EMAIL to me (hscribnercaa@gmailcom) that has a paragraph about the reason you chose your topic, the names of the two students who
worked on your PSA, and the six references that you used to find your
facts.  The following format must be used:



To:  hescribnercaa@gmail.com



Subject:  PSA Project (Topic of Project)



Body of Email:



Students Collaborating:  (Me) & (You)



Team Name:



Topic:



Reason For Choosing Topic:



References






  1. "(Fact 1)".  Author, Website/Book/Article/Place Found

  2. "(Fact 2)".  Author, Website/Book/Article/Place Found

  3. "(Fact 3)".  Author, Website/Book/Article/Place Found

  4. "(Fact 4)".  Author, Website/Book/Article/Place Found

  5. "(Fact 5)".  Author, Website/Book/Article/Place Found

  6. "(Fact 6)".  Author, Website/Book/Article/Place Found



Public Service Announcement (PSA) Rubric (Original Project From 2009)



 AWESOME RESOURCE FOR TEACHERS (CLICK HERE)




GOOD LUCK!!



- Mr. S

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